[ PROJECT INFO ]

During the 2024 Olympic Games in Paris, Samsung introduced an initiative—a glass medal symbolizing ‘Openness.’ This unique medal aimed to connect with a younger generation of sports fans by embracing vulnerability, normalizing failure, and highlighting the honest, fragile side of athletes. It celebrated those who openly shared their journeys, rewarding courage over perfection.

The medal was given to a host of Olympic athletes that have been open with difficulties in the past. By celebrating these open moments, in the most Olympic way possible, the aim was to inspire more young people to keep going in sport and prove that Open always wins. The medal features an ‘Olympic’ podium which physically opens up, embedding the idea perfectly.

Andy Cooke: Head of Design
Adam Buckland: Senior Designer
Will Lion: Chief of Strategy
Jay Phillips: Creative Director
Luke Till: Creative Director
Neil Clarke: Copywriter
Lawrence Bushell: Copywriter
Ben Clapp: Copywriter
Production Studio: UNIT 9
Music Supervisor: Daniel Olaifa